Joseph Ibrahim

VFX Lighting Technical Director specializing in the intersection of traditional cinematography, real-time rendering, and generative AI. With 16 years across feature films, commercials, and experimental workflows, I approach lighting as both a physical phenomenon and a computational problem—understanding light through the lens of natural behavior and algorithmic generation.

My work spans Disney feature films at MPC Montreal, tier-1 brand commercials for Apple and Nike, and experimental AI research recycling 750+ professional photography assignments as training data for generative lighting models.

Beyond production work, I develop custom Houdini HDAs for procedural workflows, mentor emerging artists through Access:VFX programs, and build integration bridges between generative AI systems and traditional VFX pipelines.

Studios

  • MPC Montreal
  • Framestore
  • The Mill
  • Apple Marcom
  • Hornet Animation
  • Buck
  • Brand New School
  • Method Studios
  • Imaginary Forces

Select Clients

  • Walt Disney Pictures
  • Apple
  • Nike
  • Warner Bros. / LEGO
  • Hershey
  • Mac Miller Estate

Notable Projects

  • Disney's Cinderella (2015)
  • Mac Miller: Balloonerism
  • 100+ Brand Commercials
  • Lego Dimensions Cinematics

Achievements

  • 750+ Photography Assignments
  • HDAs Adopted by 3 Studios
  • Mentored 6 Junior Artists
  • Access:VFX Mentor

Offline Rendering

  • Sidefx Houdini
  • Solaris / USD
  • Karma XPU
  • Katana
  • Renderman
  • Nuke

Real-time

  • Unreal Engine 5
  • Lumen
  • Nanite
  • Path Tracing
  • Niagara VFX

AI / Experimental

  • ComfyUI
  • Stable Diffusion
  • ControlNet
  • Medium Format Photography
  • Film Lighting Techniques

Available for freelance, consulting, and full-time opportunities.

Lighting TDLook DevelopmentReal-time RenderingProcedural WorkflowsUSD PipelineAI IntegrationTool DevelopmentMentorship