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Commercial

Ice Breakers - Watermelon Luge

Client

The Hershey Company

Studio

Shuttlecraft Studio

Role

VFX Artist / Lighting TD

Type

Commercial

You're lighting things that exist for fractions of a second. Every frame needs to read clearly even though the geometry is constantly changing. The watermelon flesh has that wet, translucent quality — too matte and it looks dead, too shiny and it looks plastic.

High-speed destruction lighting choreography · Translucent watermelon material development · Dynamic backlight for juicy, glowing quality

Intent

Ice Breakers is about that burst of freshness — the moment the flavor hits. The watermelon destruction sequences needed to feel explosive and refreshing simultaneously. Bright, juicy, with that split-second sense of something satisfying happening. The lighting had to make you feel the cold and the sweetness.

Challenge

High-speed destruction is technically demanding because you're lighting things that exist for fractions of a second. Every frame needs to read clearly even though the geometry is constantly changing. Plus the watermelon flesh has that wet, translucent quality that's tricky to get right — too matte and it looks dead, too shiny and it looks plastic.

Approach

I worked closely with the simulation team to understand where the key moments of the destruction would be, then built lighting setups that would catch those specific geometries. Strong backlight gave the watermelon pieces that juicy, glowing quality. Fast falloff on the key lights kept things dynamic and prevented the chaos from becoming muddy.

Reference

High-speed photography of fruit and liquid — the way photographers like Martin Klimas capture destruction. There's an art to making chaos feel beautiful and intentional rather than just messy.

Technologies

High-Speed SimulationDestruction FXFood Visualization

VFX Artist/Lighting TD: Joseph Ibrahim

Studio: Shuttlecraft Studio

Client: The Hershey Company

Type: Commercial

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